Benefits of Snapchat Geo-filter

Available to everyone

The great part about GeoFilters is that you don’t have to be a content creator on Snapchat to make one. Anyone can create a Snapchat filter and post it to Snapchat for a selected vicinity and time frame. This means that, as a business, you can create filters without having to craft a whole Snapchat strategy for everyday content creation.

Wide reach

These filters amplify your presence in a specific area. Anyone in the area you selected can access your filter. As a business, because of this, you can create particular, creative filters at your location. For example, if you have companies at various branches, you can create custom-designed filters for every branch; those filters align with the appearance and feel of each company.

Increase brand awareness

GeoFilters offer a superb opportunity to develop brand awareness. Utilize your brand’s fonts and color scheme while designing your clear-out. While Snapchat doesn’t let you add phone numbers, usernames, and/or websites, you can add characters and slogans. Get creative with how you could create a unique character that displays your logo and is fun for your target market to interact with by adding to their story.

Snapchat is known for its fun, innovative, and often goofy filters that users can add to spice up their selfies and make shareable videos. Most of the filters you commonly see are made by Snapchat and are available to all users, but you could have noticed some that are specific to your region, whether it’s a city or a different public space. Such filters are commonly referred to as “Snapchat GeoFilter“.

Businesses can also have their very own filters, making Snapchat an excellent advertising tool to not only impress clients but also get them to share your business and location with their Snapchat followers. Fortunately, creating a Snapchat geo-filter is quite straightforward and not expensive. Here’s how you can create a Snapchat GeoFilter.