What is a Snapchat Geo-filter?

Snapchat filters, such as geo-filters, are designs that users overlay onto a picture or video. A Snapchat geo-filter is tied to a physical area, and users can only use this filter when they are in the region. Geo-filters are excellent ways to market activities or agencies. For example, city tourism departments and locals create custom filters for tourists or residents to use.

Who can create and use Snapchat Geo-filters?

The Snapchat GeoFilter is frequently an on-demand GeoFilter created and supplied by anybody paying Snapchat to use the service. The most common use of GeoFilters is for private or business purposes.

Personal Use

Almost everyone can create a Snapchat GeoFilter for private use. You can decorate your party, weddings, get-togethers, and different private events with a Snapchat GeoFilter. Snapchat’s private GeoFilters serve no business purpose, like branding, advertising, or promotion.

Business Use

Snapchat GeoFilters for companies are a great advertising strategy. It draws new customers. Moreover, business GeoFilters are also beneficial at conferences, seminars, and different marketing campaigns.

To create a business filter, you should obtain the important permissions to use business names, marks, logos, and trademarks. When purchasing the filter, you should also provide a business name.

How to view Snapchat Geo-filters?

Before creating custom-designed GeoFilters, if you want to see some available GeoFilters to get inspired, activate the location of your device in the settings.

Once location services are enabled, open Snapchat and take a picture. Check out the existing GeoFilters by swiping left or right.

How much does a Snapchat Geo-filter cost?

Several elements affect the price of your GeoFilter. The first is the location in which you want to create the GeoFilter, and the second is how long you want the GeoFilter to be. Some towns and areas have better geo-location rates than others. So, you need to keep in mind the size and period of the GeoFilter as well as the place you desire to cover.

On average, the Snapchat GeoFilter costs $5 to $20 for regions larger than 22,000 square feet. For $5, you get about 8 hours of access to a unique event in a city. You can keep your event for up to 25 hours for $30 and get about eighty thousand square feet of space.

Snapchat GeoFilters aren’t highly priced and can be used by your visitors even if you don’t have lots of money to spend.

Snapchat is known for its fun, innovative, and often goofy filters that users can add to spice up their selfies and make shareable videos. Most of the filters you commonly see are made by Snapchat and are available to all users, but you could have noticed some that are specific to your region, whether it’s a city or a different public space. Such filters are commonly referred to as “Snapchat GeoFilter“.

Businesses can also have their very own filters, making Snapchat an excellent advertising tool to not only impress clients but also get them to share your business and location with their Snapchat followers. Fortunately, creating a Snapchat geo-filter is quite straightforward and not expensive. Here’s how you can create a Snapchat GeoFilter.