Business-Centered Design (BCD)
Business-centered Design (BCD) is a design process where designers focus on the needs of business or organization. BCD is different from UCD and the differnce is the relation between the user and the product or service. The main motive of the BCD is to support the profitability and sustainability of the comapny.
Benefits of Business-Centered Design (BCD):
- Profit Maximization
- Competitive Edge
- Market Expansion
When designing it is important to consider the needs of the users. However, sometimes these needs may take a backseat to the goals of the business. This can result in designs that prioritize efficiency and profit, over the user experience. Lets compare User Centered Design (UCD) and Business Centered Design (BCD) in a table to understand their differences:
Aspect |
User-Centered Design (UCD) |
Business-Centered Design (BCD) |
---|---|---|
Primary Focus |
User satisfaction and experience |
Business objectives and profitability |
Decision Drivers |
User needs, preferences and behaviors |
Cost reduction revenue generation market competition |
Research Emphasis |
Extensive user research |
Incorporating user research and business analysis is important when testing and refining a product. |
Iterative Approach |
An iterative approach allows for prototyping and testing with users making it possible to continuously improve based on their feedback. This helps mitigate the risk of neglecting user needs. |
Rapid iterations to optimize for business goals |
May prioritize tried-and-true business strategies |
Low risk due to constant user feedback |
Higher risk of neglecting user needs |
Potential for Innovation |
Fosters innovation by addressing user pain point |
May prioritize tried-and-true business strategie |
Long-term Sustainability |
Enhances user loyalty and retention |
May experience churn due to suboptimal user experiences |
Difference Between User-Centered and Business-Centered Design
Design is a field that plays a crucial role in developing products, services, and experiences. Over time two main approaches to design have emerged; User Centered Design (UCD) and Business Centered Design (BCD). While both aim to create solutions they differ in their primary focuses and underlying principles. This article explores the intricacies of User Centered and Business Centered Design highlighting their distinctions, advantages, working processes, and potential challenges.