Working Process
User Centered Design (UCD):
- Research: Gather information by conducting user interviews, surveys and making observations.
- Analysis: Analyze the user data to identify areas of concern and potential opportunities.
- Ideation: Engage in brainstorming sessions and develop design concepts based on the insights gained from users.
- Prototyping: Create prototypes for testing and refinement purposes.
- Testing: Conduct user testing to gather feedback and improve the prototypes accordingly.
- Iteration: Repeat the design process based on user feedback until a solution that caters to user needs is achieved.
- Implementation: Develop the product based on the refined prototype.
Business Centered Design (BCD):
- Business Objectives: Identify goals and objectives that align with business interests.
- Market Analysis: Examine market trends, competition and assess profitability.
- Design: Generate design concepts that’re in line with the identified business objectives.
- Rapid Iteration: Swiftly iterate on designs to optimize them for achieving business goals.
- Testing: Test designs for efficiency and profitability assessment purposes.
- Launch: Implement the design that best aligns with business interests in mind.
- Monitoring: Continuously monitor performance, against Key Performance Indicators (KPIs).
Difference Between User-Centered and Business-Centered Design
Design is a field that plays a crucial role in developing products, services, and experiences. Over time two main approaches to design have emerged; User Centered Design (UCD) and Business Centered Design (BCD). While both aim to create solutions they differ in their primary focuses and underlying principles. This article explores the intricacies of User Centered and Business Centered Design highlighting their distinctions, advantages, working processes, and potential challenges.