e. Outstream Video Ads
Outstream video ads are video advertisements displayed outside of video content, such as within articles, social feeds, or other non-video environments.
Features
- Non-Video Environments: They play in non-video settings, expanding the reach of video ads beyond traditional video content.
- Auto-Play Without Sound: Ads start playing automatically but require user interaction to activate audio, ensuring a less intrusive experience.
- Flexible Placement: They can appear within articles, social feeds, or other text-based content, offering placement flexibility.
Advantages
- Reach in Non-Video Environments: They extend exposure and engagement opportunities to audiences in non-video contexts.
- Cost-Effectiveness: Compared to in-stream video ads, they provide a cost-effective way to reach users across various online contexts.
- Seamless Experience: They offer a seamless and less disruptive ad experience, enhancing user interaction and brand perception.
Disadvantages
- Audio Engagement Reliance: Engagement with audio depends on user interaction, potentially resulting in lower audio engagement rates.
- Limited to Engaged Environments: They are only visible in environments where users are actively engaged with content, affecting ad visibility.
- Strategic Placement Requirement: They need strategic placement to ensure relevance and effectiveness in non-video contexts.
Examples include an out-stream video ad for a travel website featuring vacation destinations within a travel tips article.