What are Google Ads?

What are Google Ads?

Google Ads, formerly known as Google AdWords, is an online advertising platform developed by Google. It allows advertisers to display advertisements, product listings, service offerings, and video content, and generate mobile application installs within the Google ad network. Advertisers bid on certain keywords or phrases relevant to their target audience, and their ads appear alongside search results when users search for those keywords on Google. Google Ads is a powerful advertising platform that helps businesses reach their target audience, increase website traffic, and drive conversions through online advertising....

Types of Google Ads

1. Google Search Ads...

1. Google Search Ads

Search campaigns, known as the original Google ad, bid on keywords relevant to your offering. Your ad may appear at the top of search results when users search related terms. It is beneficial for firms aiming to generate leads or sales by targeting commercial intent searches....

a. Responsive Search Ads (RSAs)

Responsive search ads are a dynamic ad format offered by Google Ads, permitting advertisers to input multiple headlines and descriptions. Google’s algorithm then autonomously tests various combinations to determine the most effective ad copy for each search query....

b. Call-Only Ads

Call-only ads are a type of Google Ads format designed for mobile devices, prompting users to directly call the advertiser’s business from the search results page. They prominently display the business’s phone number and prioritize phone calls over website visits....

c. Dynamic Search Ads (DSAs)

DSAs are Google Ads that automatically generate ad content based on the content and structure of an advertiser’s website. They dynamically target users searching for terms relevant to the advertiser’s website content....

2. Google Display Campaigns

Display campaigns show image ads on websites, while Search campaigns appear when people search. They’re effective for brand awareness, especially if Search campaigns lag. Display ads can indirectly boost Search by prompting brand searches, which are trackable for effectiveness....

a. Single-image Ads

Single-image ads are a category of display advertisements featuring a solitary, static image designed to promote products, services, or brand messages....

b. Responsive Display Ads

Responsive display ads are a type of display advertisement that dynamically adjusts its size, format, and content to fit the available ad space on various web pages or mobile devices....

3. Video Ads

Video campaigns are ads that appear in videos or on websites. Advertisers bid for specific placements on YouTube or the web to target audiences. They’re ideal for businesses with visually appealing products or offers and those aiming to boost brand awareness in specific markets....

a. Skippable In-Stream Video Ads

Skippable in-stream video ads are advertisements that appear before, during, or after the main video content, giving viewers the option to skip the ad after a specified duration....

b. Non-Skippable In-Stream Video Ads

Non-skippable in-stream video ads are advertisements that appear before, during, or after the main video content, requiring viewers to watch the entire ad before continuing with the video....

c. In-Feed Video Ads

In-feed video ads are video advertisements seamlessly integrated into a user’s social media feed or content stream, blending with organic content....

d. Bumper Video Ads

Bumper video ads are succinct, non-skippable video advertisements lasting only six seconds, crafted to swiftly convey impactful messages to viewers....

e. Outstream Video Ads

Outstream video ads are video advertisements displayed outside of video content, such as within articles, social feeds, or other non-video environments....

f. Masthead Video Ads

Masthead video ads are premium video advertisements displayed at the top of the YouTube homepage for desktop users, offering high visibility and reach....

4. Google Shopping Ads

Shopping campaigns are essential for firms selling products, appearing as visual ads on Google’s Search and Shopping tabs. These campaigns rely on a product feed within Google Merchant Center, which contains all product attributes....

a. Product Shopping Ads

Product Shopping ads are a type of Google ad designed to exhibit detailed information about specific products offered by a business, enabling effective promotion of both online and local inventory....

b. Local Inventory Ads

Local Inventory Ads are Google ads that enable retailers to promote their local inventory to nearby shoppers, providing real-time product availability information....

5. Google App Ads

App campaigns drive app downloads or engagement and can show on various platforms like YouTube, Google Play, and more. These campaigns suit app advertisers and come in three types: App Engagement, App Installs, and App Pre-registration (for Android)....

a. App Ads for Downloads

App ads for downloads are promotional advertisements designed to market mobile applications and persuade users to download and install the app from app stores such as the Google Play Store or Apple App Store....

b. App Ads for Engagement

App ads for engagement are advertisements aimed at encouraging users who have already installed an app to engage further with the app, such as by completing in-app actions, making purchases, or reaching specific milestones....

Other Types of Google Ads

Performance Max Ads: These ads are a campaign type within Google Ads aimed at achieving specific goals, leveraging AI-powered automation to optimize ad performance across various Google networks, including Gmail, Maps, Display, YouTube, and Discovery. Discovery Ads: Discovery ads represent a campaign type within Google Ads, enabling advertisers to target users across Google’s Discovery feed, encompassing YouTube’s home feed, Gmail’s social and promotions tabs, and the Discover feed on Google Search. Performance Max: PMax is a Google Ads campaign tailored to promote local businesses and services, with a focus on targeting users within specific geographic locations to drive foot traffic and enhance local engagement. Smart Ads (Search & Display): Smart Ads for Search and Display are automated campaign types available in Google Ads, employing machine learning techniques to optimize ad performance, targeting strategies, and bidding methods to effectively reach relevant audiences and drive conversions. Local Services Ads (Google Guarantee & Google Screened): Local Services Ads are a specialized type of Google advertisement displayed on Google Search, empowering service-based businesses to showcase their offerings with a distinctive green badge or checkmark, signifying Google Guarantee or Google Screened verification for enhanced trust and credibility....