How to Create Data Driven Designs?
The process of creating a Data Driven Design can be divided into 4 major steps:
- User Research: The process of data driven designing starts with user research. The designer takes detailed notes of the user research. there’s a lot of information that will be gathered so the designer has to analyze the information, understand the trend, and organize data using tools to identify trends and patterns in that data. The role of the designer is to create reports and presentations to present that complex information to other people in the team.
- Wireframing and Prototyping: Wireframes are detailed structural sketches that illustrate a concept. A wireframe for a digital product is similar to a blueprint for a house. Wireframe clearly illustrates how the product functions and the core elements of its design.
- Visual Designing and testing: The UI/UX designer then comes up with creative and innovative design solutions. he/she designs the User Interface and creates different visual touch points and establish the interactivity with them.
- Testing and using Data Driven decisions: Now we can use techniques like A/B testing for testing our final prototype. A/ B testing or split testing is a method of comparing two versions of a webpage or an app with each other to find out which performs better. A/B testing is done after the product is launched, therefore we make smaller changes to the product. Now using the data we got in testing, we can take data driven decision to iterate our design.
Data-Driven Design Decisions and Analytics Tools
With the rise of data analysis software services in UI/UX design, more are more designers are moving away from intuition-based design to data-driven design. Modern UI/UX design is based on data-driven decisions. Data Driven design is a set of processes or you can call it a best practice where the designers rather than using their intuition use data for designing user interfaces and user interactions.
In this article, we will discuss what is a Data Driven Design. How to create Data Driven Design? and the best Analytics tools for Data Driven Design.
Table of Content
- What is Data-Driven Design?
- Types of Data for Design
- How to Create Data Driven Designs?
- Top 3 Analytics Tools
- Best Practices
- Conclusion