Top 3 Analytics Tools
Here are the top three Analytics tool you can use for creating a Data Driven Design:
- Google Analytics 4: Google Analytics 4 is one of the most popular tools for analyzing any website or application in order to get data for making data driven decision. The latest version of Google Analytics as of January 2024 is Google Analytics 4 that was introduced in 2020. Google Analytics 4 will help you analyze your customer while he or she navigates your website and provide you with various trends from that data on what should be improved.
- Adobe Analytics: Adobe analytics is a popular choice for analyzing the user’s journey in a website or application. With Adobe Analytics, you can know and understand how the user or customer is navigating your application . Unlike Google Analytics which is free to use for individual designers, Adobe Analytics is not paid.
- UXCam: Another great tool for analyzing your website or application in order to make data driven decisions is UXCam. It is used by companies like Classplus, Navi, Big Basket and many more. With this tool, you can get all the data about your website at one place in a very structured format. UXCam also has a free trial so that you can try it before actually buying it
Data-Driven Design Decisions and Analytics Tools
With the rise of data analysis software services in UI/UX design, more are more designers are moving away from intuition-based design to data-driven design. Modern UI/UX design is based on data-driven decisions. Data Driven design is a set of processes or you can call it a best practice where the designers rather than using their intuition use data for designing user interfaces and user interactions.
In this article, we will discuss what is a Data Driven Design. How to create Data Driven Design? and the best Analytics tools for Data Driven Design.
Table of Content
- What is Data-Driven Design?
- Types of Data for Design
- How to Create Data Driven Designs?
- Top 3 Analytics Tools
- Best Practices
- Conclusion