How to Get Data about Your Assets

Asset analytics help you understand how well your assets are doing. You can find out which assets are becoming more popular, compare how they’re doing against others, and identify the top videos that are boosting asset performance. This information gets updated every day, but there might be a delay of a few days. Here’s how you can check the data for your assets

Step 1: Log in to Studio Content Manager and Click on Analytics

Log in to Studio Content Manager. click on Analytics in the left menu. Look at the Overview tab to see the Top Real-time section, showing changes in videos.

Step 2: Click on See More

First, go to Analytics, and then click on “See More” in the top right corner. After that, you can view the live assets for your content.

View your earnings metrics

To view your earnings metrics, go to the Analytics page and click on the Revenue tab.

• Estimated earnings data is updated daily.
• There is a data delay of about 2 days for estimated earnings data in YouTube Analytics.
• Keep in mind that the estimated earnings data doesn’t reflect invalid activity adjustments in real-time . The final revenue data reported in downloadable financial reports may differ from YouTube Analytics data.

Use advanced mode

Explore more detailed insights into your channels, content, and audience with YouTube Analytics in advanced mode. This feature allows you to delve into specific data, comparing content performance metrics and facilitating data export. Here’s how to access advanced mode:

Navigate to Analytics in the left menu. click ADVANCED MODE in the top-right corner.

Upon accessing YouTube Analytics Advanced Mode, your initial step should be configuring the tool to showcase specific content types and timeframes for analysis. Utilize the Search Bar (1), Date Range (2), and Filter (3) to tailor your viewing experience.

Search Bar:

By default, YouTube Analytics Advanced Mode presents an overview of your entire channel, providing a snapshot of its overall health and performance metrics. However, the Search Bar offers three distinct configurations:

• Videos: Allows you to delve into individual videos’ performance metrics, ideal for a detailed analysis of each video.
• Groups: Enables grouping of content based on chosen parameters, facilitating the examination of how different video types perform on your channel. This is useful for understanding engagement levels between short and long videos or preferences among your subscribers for specific content types.
• Playlists: Similar to Groups, Playlist configuration tailors your display to focus on videos grouped within playlists. This can be advantageous if you’ve invested time in creating and utilizing YouTube playlists.

Date Range:

The default display spans the past 28 days, but the Date Range configuration tool empowers you to switch to specific timeframes such as the past three months, the past year, or the entire lifetime of your channel. This flexibility is crucial for assessing your content’s long-term performance and conducting year-over-year comparisons.

Filter:

This unassuming yet powerful feature unlocks the true potential of YouTube Analytics Advanced Mode. With a simple click, you can configure the tool to showcase data related to key metrics and dimensions, offering deeper insights into audience engagement. This includes parameters like audio-only playbacks, live/on-demand plays, operating systems, traffic sources, and the YouTube product viewers use to access your content.

Advanced Mode Core Configuration Features:

• Content Tab: Provides detailed data about the performance of your content, allowing you to analyze metrics such as views, watch time, and engagement for specific videos.
• Traffic Source Tab: Offers insights into where your viewers are discovering your content, including external websites, YouTube searches, suggested videos, and more.
• Geography Tab: Displays information about the geographical locations of your audience, helping you understand the regional distribution of your viewership.
• Cities Tab: This breaks down audience data further, providing insights into the specific cities where your content is popular.
• Viewer Age Tab: Analyzes the age demographics of your audience, allowing you to tailor your content to the age groups that engage with it the most.
• Viewer Gender Tab: Provides data on the gender distribution of your audience, aiding in content strategy and targeting.
• Date Tab: Allows you to analyze performance trends over time, helping you identify patterns and understand how certain events or promotions may impact viewership.
• Subscription Status Tab: Segregates data based on whether viewers are subscribed to your channel, providing insights into the behavior of your subscriber and non-subscriber audiences.
• Subscription Source Tab: Highlights where your subscribers are coming from, whether through YouTube searches, external websites, or other sources.
• Content Type Tab: Categorizes your content based on types such as uploads, live streams, and premieres, giving you insights into the performance of different content formats.
• Playlist Tab: Analyzes the performance of your playlists, helping you understand which curated collections of content are resonating with your audience.
• Device Type Tab: Breaks down viewership data by the type of device used (e.g., mobile, desktop, TV), providing insights into the viewing habits of your audience across different platforms.

Organize data with Analytics groups:

Establishing and utilizing groups in YouTube Analytics serves as a strategic approach, providing a balanced middle ground between comprehensively assessing your channel’s metrics and scrutinizing individual videos. Since many videos on your channel share commonalities in various dimensions such as topic, length, and upload time, the Groups feature allows you to cluster similar videos for in-depth analysis.

How to create groups in YouTube Analytics Advanced Mode

To initiate a new group, navigate to your Advanced Mode’s Search Bar (1), proceed to Groups (2), and click on the Create Group button (3). This action prompts a new window to appear, allowing you to designate a descriptive Group Name — one that succinctly identifies the included video types. Additionally, you’ll find a list enabling you to select the specific videos you wish to incorporate into the group.

Groups serve as an efficient means to categorize, scrutinize, and compare metrics within collections of your videos as a unified entity. This streamlined approach facilitates the identification of patterns and performance distinctions among different content types, empowering you to make informed decisions that enhance your strategic approach on the platform.

YouTube Analytics serves as the compass for content creators, guiding them through the vast landscape of video performance. Understanding the basics of YouTube Analytics is crucial for maximizing the potential of your channel. In this comprehensive guide, we’ll explore the key metrics, reports, and tabs within YouTube Analytics, empowering you to navigate the intricate world of data-driven decision-making