Importance of UX Design
Here are some reasons why User Experience (UX) is important:
- Increased engagement: A well-designed UX can increase user engagement with the product which leads users to user it frequently.
- Improved Usability: UX design focuses on creating products that are easy to use and navigate which can improve user satisfaction.
- Better brand perception: A positive user experience is very imporatnt to improve the user’s perception of the brand.
- Competitive Advantage: A better User Experience can differentiate can differentiate a product or a website from its competitors.
- Reduced development cost: A user centered design approach can help to identify issues during the development process. Which can reduce the costs of fixing those errors later on.
Principles of UI/UX Design
UI/UX plays a vital role for websites or any other digital product as it directly impacts user interaction and engagement. UI and UX are two different but interrelated concepts in the design of a web page or a digital product. In simple words, UI is like a visible part of a product and UX is the concept behind it.