Principles of User Interface and User Experience (UI/UX) Design

While designing User interfaces (UI) and User Experience (UX) one must keep in mind the following Principles:

• Simplicity: Simplicity is one of the most important principles of Ui. The design should be easy to use and navigate, requiring minimal effort.
• User-centered Design: The UI should be designed in such a way that focuses user’s needs and preferences first. It should be easily accessible by all users including users with disabilities.
• Visibility: The UI should provide a clear and visible interface highlighting the important tasks need to performed by the user.
• Consistency: Consistency is necessary for a good UI design. Consistent design elements like colors, typography and layout helps users to navigate properly also enhances the brand’s authority.
• Feedback: Feedback is a very important component of good UI design as it helps users understand the result of actions performed by them in form of visual, sound effect or animations. One example for feedback in UI design is the message user gets on successfully submitting a form.
• Clarity: Clarity is a fundamental principle of UX design. It helps users to complete their goals. The clarity of a web-page or a digital product should be considered more important than a visually appealing design.
• Accessibility: Accessibility is a very important principle of UX design which ensures the services or website is usable by everyone including those with disabilities. text-to-speech and keyboard navigation are examples of accessibility.
• Improved Usability: UX design focuses on easy to use and navigate which can improve user satisfaction and loyalty.
• Efficiency: Efficiency is also critical principle of UX design. The design should be optimized for speed and performance in such a way that users can reach their goals quickly and easily.
• Delight: A well designed UX should invoke positive user emotions, making users more likely to engage with the website or digital product.

UI/UX plays a vital role for websites or any other digital product as it directly impacts user interaction and engagement. UI and UX are two different but interrelated concepts in the design of a web page or a digital product. In simple words, UI is like a visible part of a product and UX is the concept behind it.