Kano Model
Kano model is one of the many UX design prioritization methods where we group items into four categories according to user satisfaction and functionality, and then plots them on a 2-dimentional graph.
Based on these scores, items fall in to four categories:
- Attractive: The attractive category are items that brings a considerable increase in user delight or that increase the user excitement.
- Performance: The performance category contains items that are essential for the better performance of the design or the product overall
- Indifferent: The indifferent category contains items that users feel neutral towards.
- Must be: must be category includes basic items that are expected by users.
There are five UX Design Prioritization Methods:
- Impact First Effort Matrix
- Rice method (Reach, Impact, Confidence, effort)
- Feasibility, Desirability, and Viability Scorecard
- Moscow Method (Must, Should, Could, Won’t have)
- Kano model
In the Kano model, we ask the questions – what do we need? what will make our product excellent? and what will excite our customers? These three questions are key to unlocking user satisfaction. Let’s discuss how can we use Kano Model for UX design for user satisfaction in a step by step manner.
Unlocking User Satisfaction | UX Design and the Kano Model
Kano model is one of the many UX design prioritization methods where we group items into four categories according to user satisfaction and functionality, and then plot them on a 2D graph. Kano model gets its name from Noriaki Kano, a professor of quality management at Tokyo University who was the one who developed this model in the 1980s.
Kano model takes user satisfaction to another level by talking about designs that exceed customer expectations. In this article, we will discuss the Kano model and how you can use the Kano model in your UX design process in order to create professional designs.