No Referrer
No Referrer value is given to rel attribute of an anchor tag to prevents the browser from sending the HTTP referrer header to the linked page. It enhances privacy and security by preventing referrer information leakage. It is used for security purposes. No Referrer has no direct SEO impact, but can affect analytics and traffic source tracking. Below is an example of using no referrer in anchor tag.
<!DOCTYPE html>
<html>
<head>
<title>Page Title</title>
</head>
<body>
<a href="https://w3wiki.org" rel="nofollow">Go to w3wiki</a>
<!--Search engine will prevent referer information to this linked website-->
</body>
</html>
When to use no referrer
It is used for privacy reasons and to prevent the linked site from tracking visits. It can affect analytics by not letting the target site know where the traffic came from. No Referrer attribute is supported in all modern browser.
For example, with no referrer, a website owner cannot see a link traffic in Google analytics when the other website added that link as No Referrer. In simple terms, Let say website A is using link of website B with no referrer. Then, website B owner cannot track the traffic source in Google Analytics acquisition tab.
Google Analytics Acquisition Tab
Use Cases
- Enhance Privacy in Link
- Ensuring Security Concerns with url
- Preventing Referrer-based Tracking
- Cross-domain Linking Concerns
Also Read
Difference between no follow and no referrer in SEO
No follow and No referrer are the two html attribute which is often used with anchor tag. It is an important attribute in SEO which is used with Links for various purposes. Developers and SEO enthusiasts are often git confused about the difference between these two attributes. They are not clear about where to use no follow and where to use no referrer. Both has it’s own significance in search engine optimization.
Below is the difference between No Follow and No Referrer.