What Is Keyword Cannibalization
Keyword cannibalization refers to a situation in which multiple pages on a website are competing against each other for the same target keywords. When different pages within the same website target identical or very similar keywords, it can confuse search engines in determining which page is the most relevant and authoritative for those keywords. This can result in negative consequences for the site’s overall search engine optimization (SEO) performance
Let’s consider an example of keyword cannibalization in the context of an e-commerce website selling smartphones:
- Scenario:
- The website has a product page optimized for the keyword “best smartphones.”
- The website also had a blog post titled “Top 10 Smartphones of 2022” that also targets the keyword “best smartphones.”
- Issue:
- Both the product page and the blog post target the same primary keyword, “best smartphones.”
- Consequences:
- Search engines may struggle to determine which page should rank higher for the keyword “best smartphones.”
- Users searching for the best smartphones may find either the product page or the blog post in search results, leading to potential confusion.
Keyword Cannibalization in SEO
Keyword Cannibalization occurs when multiple pages on the same website compete for the same keyword. This can confuse search engines and lead to lower rankings. It’s important to have a clear keyword strategy to avoid this issue. The challenge is to identify and resolve instances of keyword cannibalization to ensure optimal ranking.
Table of Content
- What Is Keyword Cannibalization?
- Why Keyword Cannibalization is bad?
- How to Find Cannibalized Keywords?
- How To Fix Keyword Cannibalization?
- FAQs related to Keyword Cannibalization