What is Pull Marketing?
Pull Marketing is all about making people want to come to you. Instead of telling people directly to buy something, this strategy works by making the brand and its products so interesting that people start looking for them on their own. It’s like setting up a magnet that draws people in because they’re curious or want what you’re offering. It is about creating something so cool or interesting that people naturally want to find out more and maybe buy what you’re selling.
Difference between Push Marketing and Pull Marketing
Push Marketing and Pull Marketing are the two approaches of marketing used by organisations to promote their goods and services. Push marketing is an approach, including pushing a product or service onto the customers, even though they do not seek out the same. However, pull marketing is an approach where companies aim to get customers interested in their products so that the customers seek out the products themselves.