Chartbeat
The ninth on our list of best tools for real-time analytics in digital campaigns is Chartbeat. A real-time analytics platform, most commonly used by publishers, Chartbeat monitors metrics such as page views and engagement as they happen to provide instant insights into audience behaviour. Publishers can use Chartbeat to set up customized alerts and have easy-to-understand dashboards at their disposal to optimize their content and keep their audience engaged.
Features
- Customizable alerts and notifications to inform users about significant changes in traffic or audience
- Customizable user segmentation audience
- The user can be able to access more information about the demographics, interests, and behaviours of different sections of her audience.
Pros
- Chartbeat integrates with other analytics software, content management systems, and advertising platforms.
- Offers customer support services.
Cons
- Data privacy concerns may arise
- The learning curve for beginners new to real-time analysis.
Pricing
- Free
- Subscription- Custom
Link- https://chartbeat.com/
10 Best Tools for Real Time Analytics in Digital Campaigns
Real-time analytics play a huge role in the incessant fast pace of change that is defining the new world of digital marketing. The edge of any campaign avails real time insights in an unending gush, riding on the high and low tides of consumer behaviour. This enables them to pivot strategies at the drop of a hat, ensuring their efforts are aligned with the tides of audience preferences and market dynamics, both of which keep changing ever so frequently.
The ability to monitor, analyze, and make adjustments on the move is critical in keeping them competitive enough in today’s fast-paced digital space. Let’s discover the top 10 best Tools for Real-Time Analytics effectively.