Woopra
The seventh on our list of best tools for real-time analytics in digital campaigns is Woopra. Woopra is a customer analytics platform enabling instant real-time insight into the behaviour of clients from multiple touchpoints. Launched to the public in 2007, Woopra enables businesses to gain a comprehensive understanding of their customers, which helps them personalize their marketing efforts and deepen customer engagement.
Features
- Forms a unified customer profile across multiple touchpoints, presenting enterprises with a consolidated, holistic view of each of the customer experiences.
- Woopra leverages these analytics to personalize marketing messages and overall experiences that can align and in turn best serve, customer needs and preferences.
- Allows us to create automated workflows based on the customer’s action.
Pros
- Offers predictive analytics for the estimation of business trends and customer behaviour based on historical data and patterns.
- Extremely responsive company with its customer support policy: it offers documentation, tutorials, and dedicated account managers.
Pricing
- Free
- Subscription- $999/month
Link- https://www.woopra.com/
10 Best Tools for Real Time Analytics in Digital Campaigns
Real-time analytics play a huge role in the incessant fast pace of change that is defining the new world of digital marketing. The edge of any campaign avails real time insights in an unending gush, riding on the high and low tides of consumer behaviour. This enables them to pivot strategies at the drop of a hat, ensuring their efforts are aligned with the tides of audience preferences and market dynamics, both of which keep changing ever so frequently.
The ability to monitor, analyze, and make adjustments on the move is critical in keeping them competitive enough in today’s fast-paced digital space. Let’s discover the top 10 best Tools for Real-Time Analytics effectively.