Heap Analytics
The third on our list of best tools for Real Time Analytics in digital campaigns is Heap. Heap Analytics is a highly intuitive platform for analytics that automatically records every action of a user on websites and mobile applications. The best in class is its retroactive analysis, which allows companies to make discoveries from their historical data without predefined event tracking.
Features
- Heap captures all user actions on websites and mobile applications by default, including clicks, form submissions, and page views.
- Provides visualizations and reports on funnels, cohorts, and retention curves.
- Users can create their unique dashboards to track only key metrics they need to follow dynamically to see the performance and insights in real time.
Pros
- Heap focuses on data privacy and security in its functionalities, including anonymous data and adherence to standards such as the GDPR for securing user information.
- Heap regularly updates its platform with new features and improvements.
Cons
- The pricing model is volume-based, which means the cost can expand depending on the increase in usage.
- Heap relies on third-party platforms and technologies for data collection and processing.
Pricing
- Free
- Growth – Custom
- Pro – Custom
- Premier – Custom
Link- https://www.heap.io/
10 Best Tools for Real Time Analytics in Digital Campaigns
Real-time analytics play a huge role in the incessant fast pace of change that is defining the new world of digital marketing. The edge of any campaign avails real time insights in an unending gush, riding on the high and low tides of consumer behaviour. This enables them to pivot strategies at the drop of a hat, ensuring their efforts are aligned with the tides of audience preferences and market dynamics, both of which keep changing ever so frequently.
The ability to monitor, analyze, and make adjustments on the move is critical in keeping them competitive enough in today’s fast-paced digital space. Let’s discover the top 10 best Tools for Real-Time Analytics effectively.