Difference between Advertising and Publicity
Basis |
Advertising |
Publicity |
---|---|---|
Meaning |
The promotional activity of generation of advertisements for products and services in order to promote them is called Advertising. | The activity which includes providing information about any product or service by any individual or entity is called Publicity. |
Advertising involves cost. | Publicity is free of cost. | |
Involvement |
Advertising includes promotion by the company and its representatives. | Publicity does not include the company or its representatives but the public and other entities. |
Control by company |
Advertising is in the hand of the company. | Publicity is not in the hand of the company. |
Credibility |
Credibility of product in advertising is less as it can be easily manipulated by the company. | Credibility of the product in publicity is comparatively more. |
Focus |
Advertising focuses on the target audience. | Publicity focuses on awareness. |
Types of Message |
The message conveyed is always positive. | It may be positive or negative. |
Difference between Advertising and Publicity
Advertising and Publicity are two important promotional tools and are used interchangeably, but have differences. Advertising is a kind of promotional tool which the company uses to promote its product and to create a unique image in the eyes of the customers. Publicity is what others say about the product and it does not involve the interference of the company.