What is Advertising?

Any paid form of non-personal presentation and promotion of goods and services by an identified sponsor is known as Advertising. It is one of the most popular tools of promotion. Information or details regarding benefits, price, and availability of the products and services are provided with the help of advertising. The main aim of advertising is to increase the demand and sale of goods and services. Newspapers, televisions, magazines, etc., are common modes of advertising.

According to David Ogilvy, “If you are tiring to persuade people to do something, or buy something, it means to me you should use their language, the language in which they think “.

According to William J. Stanton, “Advertising consists of all the activities involved in presenting to a group, a non-personal, oral or visual, openly spon­sored message regarding a product or service or idea, this message is called adver­tisement, is disseminated through one or more media and is paid for, by the iden­tified sponsor”.

According to the American Marketing Association, “Any paid form of non-per­sonal presentation and promotion of ideas, goods and services, by an identified sponsor. The medium used are print broadcast, and direct”.