What is Publicity?

Publicity is also a kind of promotional tool but is different from advertising. In publicity, the promotion does not reside in the hand of the company. Publicity is basically what others say about a product, i.e. Public. When a customer tells another potential customer about the product, this is known as Publicity. Publicity does not involve the company or its representatives. Publicity of the product can also include the drawbacks and negative points regarding the particular products and services.

Features of Publicity

• Publicity is always free of cost as it is in the hand of the public and not the company.
• Publicity focuses more on awareness rather than sugarcoating the facilities provided by the product and/or services.
• The credibility of products and/or services in publicity is more, as it does not involve a company that can easily manipulate the information.

Advertising and Publicity are two important promotional tools and are used interchangeably, but have differences. Advertising is a kind of promotional tool which the company uses to promote its product and to create a unique image in the eyes of the customers. Publicity is what others say about the product and it does not involve the interference of the company.