Difference between Visit Duration and Dwell Time
Both visit duration and dwell time measure aspects of user engagement on a website, but they have key differences:
| Aspect | Visit Duration | Dwell Time |
|---|---|---|
| Definition | The total time a user spends on the entire website | Time spent on a specific page before returning to SERP |
| Measured by | Metrics like “Average Session Duration” in Analytics | Estimated using “Average Session Duration” for organic traffic from SERPs |
| Focus | Overall engagement with the entire website | User satisfaction with specific content related to search intent |
What is Dwell Time & Why is it Important?
Dwell time emerges as a crucial metric, measuring the amount of time users spend engaged with your content after arriving from a search engine. Understanding dwell time and optimizing it can significantly impact your website’s success, influencing not only user experience but also potential SEO benefits. In this article, we’ll explore dwell time and it’s importance and how it is different from visit duration.
What is Dwell Time & Why is it Important?
Table of Content
- What is Dwell Time?
- Difference between Visit Duration and Dwell Time
- Why Dwell Time Matters?
- How does Dwell Time differ from Bounce Rate and Time on page?
- How to Calculate Dwell Time
- Factors that Influence Dwell Time
- Best Practices for Improving Dwell Time
- Conclusion