How does Dwell Time differ from Bounce Rate and Time on page?
Dwell time, bounce rate, and time on page are all related to user engagement on your website, but they measure different things:
Aspect | Dwell Time | Bounce Rate | Time on Page |
---|---|---|---|
Definition | Time spent on a specific page after clicking from SERP | Percentage of visitors leaving without visiting other pages | Average time users spend on a single page |
Focus | User satisfaction with a page in relation to search intent | Engagement with more pages beyond the landing page | Overall engagement with the content on a specific page |
Relevance to SEO | Potentially influences ranking, suggests relevancy and satisfaction | High bounce rate can be a negative signal, impact depends on context | Indicates content engagement but may not directly influence ranking |
Measurement | Estimated using “Average Session Duration” for organic traffic from SERPs | Calculated by dividing single-page sessions by total sessions | Calculated by dividing total time spent on a page by pageviews |
Key Differences | Originates from users coming from SERPs, specific to a single page | Includes all visitors, indicative of lack of engagement with more pages | Applies to any page, measuring overall engagement with the content |
What is Dwell Time & Why is it Important?
Dwell time emerges as a crucial metric, measuring the amount of time users spend engaged with your content after arriving from a search engine. Understanding dwell time and optimizing it can significantly impact your website’s success, influencing not only user experience but also potential SEO benefits. In this article, we’ll explore dwell time and it’s importance and how it is different from visit duration.
Table of Content
- What is Dwell Time?
- Difference between Visit Duration and Dwell Time
- Why Dwell Time Matters?
- How does Dwell Time differ from Bounce Rate and Time on page?
- How to Calculate Dwell Time
- Factors that Influence Dwell Time
- Best Practices for Improving Dwell Time
- Conclusion