What is Dwell Time?
Dwell time refers to the amount of time a user spends on a webpage after clicking on it from a search engine results page (SERP) before returning to the SERP. It’s essentially a measure of how engaged and satisfied users are with the information they found on your page.
Here’s a breakdown of some key points about dwell time in SEO:
Importance
- Signals user satisfaction: High dwell time suggests users found the information relevant and valuable, indicating a good match for their search intent.
- Potentially influences ranking: While Google hasn’t confirmed directly, many SEO experts believe dwell time is a ranking factor. Pages with higher dwell time might be seen as more relevant and user-friendly, leading to higher rankings.
Measurement
- No direct metric: Unfortunately, search engines don’t publicly reveal dwell time for individual pages.
- Approximations: You can use metrics like average session duration in Google Analytics to estimate dwell time. However, this includes all visits, not just those coming from search.
Calculated by tracking length of visit, number of pages viewed, time on each page
What is Dwell Time & Why is it Important?
Dwell time emerges as a crucial metric, measuring the amount of time users spend engaged with your content after arriving from a search engine. Understanding dwell time and optimizing it can significantly impact your website’s success, influencing not only user experience but also potential SEO benefits. In this article, we’ll explore dwell time and it’s importance and how it is different from visit duration.
Table of Content
- What is Dwell Time?
- Difference between Visit Duration and Dwell Time
- Why Dwell Time Matters?
- How does Dwell Time differ from Bounce Rate and Time on page?
- How to Calculate Dwell Time
- Factors that Influence Dwell Time
- Best Practices for Improving Dwell Time
- Conclusion