Display Ads vs. Native Ads
Basis | Display Ads | Native Ads |
|---|---|---|
Format | Display ads are typically visually rich and come in standardized formats such as banners, skyscrapers, rectangles, and interstitials. | Native ads are designed to match the look, feel, and style of the content in which they appear. |
Appearance | Display ads are usually placed in designated ad slots on webpages or apps, such as sidebars, headers, footers, or between content sections. | Native ads mimic the visual design and layout of the host platform, making them appear more organic and less like traditional advertisements. |
User Engagement | Display ads often rely on eye-catching visuals or animations to capture users’ attention. | Native ads tend to have higher engagement rates because they blend seamlessly with the content, making them more relevant and interesting to users |
Disclosure | Display ads are usually clearly labeled as advertisements, either through visual cues such as borders or text labels like “Ad” or “Sponsored.” | Native ads are required to be disclosed as sponsored content, but the disclosure may be less overt and may blend with the design of the ad to maintain the native appearance. |