What is Display Advertising?
Display Advertising refers to displaying graphical, visual, or multimedia advertisements on websites, applications, or social media platforms. These advertisements might be banners, photos, movies, or interactive features, among other formats. Display advertising, as opposed to text-based ones, tries to draw viewers in with eye-catching images and graphics. Advertisers can efficiently target certain audiences by using data like demographics, interests, and browsing activity. Display advertising is important because it helps companies create visually appealing material that increases brand awareness, drives traffic to their websites, and eventually generates leads or sales.
Geeky Takeaways:
- Display Advertising is static or animated images typically placed prominently on web pages.
- Display Advertising is more interactive and engaging than traditional banner ads.
- Display Advertising can be targeted based on various criteria such as demographics, interests, browsing behavior, location, and more.
Table of Content
- Importance of Display Advertising
- Pros of Display Ads
- Cons of Display Ads
- How does Display Advertising Work?
- Types of Display Advertising
- Display Ads vs. Native Ads
- How to Measure Display Ad Performance?
- Best Practices for Display Ads
- Why do Marketers Prefer Display Advertising over Search Ads?
- Display Advertising – FAQs