Pros of Display Ads
1. Increased Brand Visibility: The display ads project the brand’s visibility by being the first thing to appear on the webpages, which are visited by everyone; thus, the company’s message is well marketed to the public.
2. Targeted Advertising: The traditional banner display ads on a website also offer identifying features such as demographics, interest, behavior, and other platform-specific data. Such one-to-one advertising helps to raise the level of engagement through contact with a relevant target group.
3. Visual Appeal: By using strong visuals, display ads attract attention and deliver messages more efficiently than read-on-the-screen ads. The use of appealing images and videos may strengthen the association with the brand on the memory level, which is one of the markers of successful advertising campaigns.
4. Versatility in Ad Formats: The gallery of display advertising encompasses different ad types, including banners, images, videos, and rich media, which come in different forms. Hence, they can use any of the available formats for their specific campaign.