Examples of USP
There are various industries that use USP. Some of them are:
1. Domino’s Pizza’s USP: “You get fresh, hot pizza delivered to your door in 30 minutes or less or it’s free.” – it highlights the efficiency and reliability of pizza delivery, differentiating Domino’s from rivals.
2. FedEx’s USP: “When it absolutely, positively has to be there overnight.” – it focus on assured overnight delivery, which is essential for items that must arrive on time.
3. Amazon Prime’s USP: “Free two-day shipping on millions of items, plus access to streaming of movies, TV shows, and more.” – a complete membership programme that provides convenience through quick shipment and other entertainment perks.
4. Nike’s USP: “Just Do It.” – It’s USP centers on empowering people and encouraging them to act and confidently pursue their goals.
5. Airbnb’s USP: “Belong Anywhere.” – it is about fostering a sense of community and offering unique, customized travel experiences.
6. Apple’s USP: “Think Different.” – This emphasizes innovation and individuality in technology, setting Apple apart as a brand for creative minds.
7. Spotify’s USP: “Music for everyone.” – Highlights its vast, accessible music library, catering to a wide range of musical tastes and preferences.
8. Ben & Jerry’s USP: “Peace, Love, & Ice Cream.” – Focuses on its commitment to social justice, environmental sustainability, and creating delicious, innovative ice cream flavors.
9. Lindt’s USP: “Master Swiss Chocolatier since 1845.” – Emphasizes its long history of crafting premium Swiss chocolate.
10.Coca-Cola’s USP: “Open Happiness.” – It connects the product with positive emotions and moments of joy, distinguishing Coca-Cola in the beverage industry.
Unique Selling Proposition (USP)| Meaning, Types and Example
In a world where businesses are constantly competing, having a Unique Selling Proposition (USP) is key. A USP is what makes your product or service special and why customers should pick you over anyone else. It’s the reason customers will buy from you and not someone else.
In this article, we will be discussing what USP is, and what are its types, along with several examples.
Table of Content
- USP Definition
- Why Unique Sellings Proposition are Important
- Types of USP
- Unique Selling Proposition vs Value Proposition
- How to write your own Unique Sellings Points(USP)?
- Examples of USP
- Who decides USP?