What is USP?
A product, service, or brand’s unique and appealing quality or feature is what is referred to as its ‘Unique Selling Proposition‘ (USP). Basically, this concept is used in the marketing purpose of the product. It may be determined by various factors such as product characteristics, quality, cost, efficiency, client service, or any other trait that differentiates the product being sold from others on the market. USP stands for ‘Unique Selling Proposition’.
Unique Selling Proposition (USP)| Meaning, Types and Example
In a world where businesses are constantly competing, having a Unique Selling Proposition (USP) is key. A USP is what makes your product or service special and why customers should pick you over anyone else. It’s the reason customers will buy from you and not someone else.
In this article, we will be discussing what USP is, and what are its types, along with several examples.
Table of Content
- USP Definition
- Why Unique Sellings Proposition are Important
- Types of USP
- Unique Selling Proposition vs Value Proposition
- How to write your own Unique Sellings Points(USP)?
- Examples of USP
- Who decides USP?