Who decides USP?
- Market Research: Market research is carried out by the marketing team, which is also in charge of examining consumer behavior and looking for potential for difference. In order to properly develop and express the USP, they collaborate closely with other departments.
- Customer Feedback: For developing a USP, market research and customer feedback are vital sources of data. Insights on what customers value most are available from polls, evaluations, and personal interactions with customers.
- Brand Consultants or Agencies: Businesses that want assistance in identifying and creating a compelling USP turn to brand consultants or marketing agency.
- Focus Groups: Companies can set up focus groups to get feedback from a variety of prospective customers and then according to that, the USP can be shaped.
- Product or Service Development Teams: Teams that develop new products or services can contribute to the USP by identifying special characteristics, innovations, or enhancements that may differentiate their products and services from those of rivals.
- Sales Team: The sales team has direct interactions with clients and potential clients to learn about their requirements and preferences.
Unique Selling Proposition (USP)| Meaning, Types and Example
In a world where businesses are constantly competing, having a Unique Selling Proposition (USP) is key. A USP is what makes your product or service special and why customers should pick you over anyone else. It’s the reason customers will buy from you and not someone else.
In this article, we will be discussing what USP is, and what are its types, along with several examples.
Table of Content
- USP Definition
- Why Unique Sellings Proposition are Important
- Types of USP
- Unique Selling Proposition vs Value Proposition
- How to write your own Unique Sellings Points(USP)?
- Examples of USP
- Who decides USP?