OTT Full Form

Which is the first OTT in India?

The first OTT platform launched in India was BIGFlix. It was launched by Reliance Entertainment in 2008. However, the first OTT mobile app in India was nexGTv, and was launched by Digivive. It offers live TV and on-demand content.

What are the disadvantages of OTT platforms?

The disadvantages of OTT platform includes dependency on the internet, subscription cost, security and privacy. Another disadvantages of the OTT includes lack of cencorship and addiction to the OTT platform.

Why is OTT used?

OTT delivers the content on-demand over the internet. It provides flexibility and convenience to the users to watch movies, shows, web series anytime, anywhere on various devices, like mobile, laptop, etc.

Do OTT platforms make money?

The OTT platform uses revenue model that depends on the money either through subscription or through advertising during streaming or can use combination of the both.

What is the difference between OTT and normal TV?

OTT delivers the content over the internet on various devices like mobile, laptop, etc. It allows on-demand access to movies and shows. Normal TV depends on traditional broadcasting methods like cable, satellitesignals to deliver the content on TV.



OTT Full Form

OTT Full Form: OTT is the services that offer viewers access to movies, TV shows, web series, and other media directly through the Internet, bypassing cable or satellite systems. They can be accessed through internet-connected devices like computers, smartphones, set-top boxes, and smart TVs. In India’s regulatory system, they are called ‘publishers of online curated content’.

OTT platforms include services like Amazon Prime Video, Netflix, Sony Liv, Disney+, Hulu, etc. The content available is not free and one has to pay a subscription fee for it. Recently OTT was in the news on a regulatory mechanism for over-the-top (OTT) communication services, that is whether OTT services should be regulated or be let to continue to operate as it is.

In this article, we will discuss the full form of OTT, its background, regulation, pros and cons, etc.

Table of Content

  • OTT Full Form
  • Background on OTT Regulation in India
  • Need for Regulating OTT Platforms
  • Broadcasting Services (Regulation) Bill, 2023
  • Pros and Cons of OTT Platform
  • Challenges in Regulating OTT Platform
  • Way Forward – OTT Full Form

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OTT Full Form

The full form of OTT is Over the Top. Over the top is a technology that delivers streamed content like audio, video, and other media content over the internet directly to users. These services can be accessed through mobile phones, smart TVs, laptops, etc. It uses Artificial intelligence algorithms to analyze user preferences, and viewing history. While some content is free on these platforms, they charge a monthly subscription fee for their premium content including movies, TV shows, web series, and podcasts....

Background on OTT Regulation in India

OTT platforms are also called ‘publishers of online curated content’. The content includes audio, and video like movies, web series, podcasts etc. It is mostly available to users on demand. India will emerge as the world’s sixth-largest OTT service provider by 2024....

Need for Regulating OTT Platforms

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Broadcasting Services (Regulation) Bill, 2023

Recently, Broadcasting Services (Regulation) Bill, 2023 was released by the Ministry of Information & Broadcasting. It replace the Cable Television Networks Act of 1995 and other policy guidelines currently governing the broadcasting sector in the country. Key features of the bill are:...

Pros and Cons of OTT Platform

The pros and cons of OTT platform are as follows:...

Challenges in Regulating OTT Platform

There are various challenges in regulating OTT Platform such as:...

Way Forward – OTT Full Form

While regulating OTT platform there is a need to maintain a balance between innovation, freedom of expression, and user protection. Some steps that can be taken includes:...

Summary – OTT Full Form

In simple terms, OTT (Over-the-Top) platforms are like digital hubs where you can watch movies, TV shows, and more directly through the internet on devices like phones and smart TVs. Examples include Netflix and Amazon Prime Video. In India, these platforms are also called ‘publishers of online curated content.’ The government has introduced guidelines to regulate them, like classifying content based on age and setting up ways to handle complaints. These platforms offer a wide range of content, but there are challenges in deciding what’s okay to show and how to ensure user safety. Overall, they’ve become a popular way to watch entertainment, but there’s ongoing discussion about how best to regulate them....

FAQs on OTT Full Form

Which is the first OTT in India?...