OTT Full Form
The full form of OTT is Over the Top. Over the top is a technology that delivers streamed content like audio, video, and other media content over the internet directly to users. These services can be accessed through mobile phones, smart TVs, laptops, etc. It uses Artificial intelligence algorithms to analyze user preferences, and viewing history. While some content is free on these platforms, they charge a monthly subscription fee for their premium content including movies, TV shows, web series, and podcasts.
OTT platforms have a global outreach, allowing users worldwide to access content. The OTT industry has witnessed significant growth, with new players entering the market and existing ones expanding their content libraries. The regulation of OTT platforms varies by country. Some countries have introduced guidelines or regulations to govern content, often addressing issues like age ratings, censorship, and user data protection.
OTT Full Form
OTT Full Form: OTT is the services that offer viewers access to movies, TV shows, web series, and other media directly through the Internet, bypassing cable or satellite systems. They can be accessed through internet-connected devices like computers, smartphones, set-top boxes, and smart TVs. In India’s regulatory system, they are called ‘publishers of online curated content’.
OTT platforms include services like Amazon Prime Video, Netflix, Sony Liv, Disney+, Hulu, etc. The content available is not free and one has to pay a subscription fee for it. Recently OTT was in the news on a regulatory mechanism for over-the-top (OTT) communication services, that is whether OTT services should be regulated or be let to continue to operate as it is.
In this article, we will discuss the full form of OTT, its background, regulation, pros and cons, etc.
Table of Content
- OTT Full Form
- Background on OTT Regulation in India
- Need for Regulating OTT Platforms
- Broadcasting Services (Regulation) Bill, 2023
- Pros and Cons of OTT Platform
- Challenges in Regulating OTT Platform
- Way Forward – OTT Full Form