Pros and Cons of OTT Platform
The pros and cons of OTT platform are as follows:
Pros of OTT Platforms | Cons of OTT Platforms |
---|---|
OTT offers wide range of content that is accessible anytime, anywhere with an internet connection. | Users need a stable internet connection to access the content. |
It offers a diverse range of content, including movies, TV shows, web series, documentaries, podcasts and exclusive original programming. | To view the premium content on the OTT platform users need to pay some subscription fee. |
Based on their preference users can personalize their viewing content. | Content licensing limites the availability of certain titles. |
OTT services can be accessed on various devices such as mobiles, smart TVs, tablets, and computers. | As there large number of OTT platforms offering premium content, there is increased competition. |
Most of the OTT platforms provides high-quality original content and exclusive shows. | Sometime buffering issues can occur especially during peak times or due to network congestion. |
It offers content without the need for traditional cable subscriptions. | Not all OTT platforms provide the option to download content for offline viewing, limiting accessibility in areas with poor internet connectivity. |
OTT platforms has global outreach and makes the content available internationally. | Users may find it challenging to discover new titles as there is large volume of content available. |
OTT Full Form
OTT Full Form: OTT is the services that offer viewers access to movies, TV shows, web series, and other media directly through the Internet, bypassing cable or satellite systems. They can be accessed through internet-connected devices like computers, smartphones, set-top boxes, and smart TVs. In India’s regulatory system, they are called ‘publishers of online curated content’.
OTT platforms include services like Amazon Prime Video, Netflix, Sony Liv, Disney+, Hulu, etc. The content available is not free and one has to pay a subscription fee for it. Recently OTT was in the news on a regulatory mechanism for over-the-top (OTT) communication services, that is whether OTT services should be regulated or be let to continue to operate as it is.
In this article, we will discuss the full form of OTT, its background, regulation, pros and cons, etc.
Table of Content
- OTT Full Form
- Background on OTT Regulation in India
- Need for Regulating OTT Platforms
- Broadcasting Services (Regulation) Bill, 2023
- Pros and Cons of OTT Platform
- Challenges in Regulating OTT Platform
- Way Forward – OTT Full Form