How Does BIMI Work?
BIMI operates by leveraging existing email authentication protocols such as DMARC (Domain-based Message Authentication, Reporting, and Conformance) and SPF (Sender Policy Framework). When these protocols are implemented and configured correctly, BIMI-enabled email clients fetch the brand’s logo from a specified location and display it alongside authenticated emails. This can be summarized in these three following points: –
- Implement DMARC: BIMI piggybacks on DMARC, so ensure your DMARC policy is set to “reject” for unauthenticated emails.
- Get a Verified Mark Certificate (VMC): This special certificate verifies your brand identity and logo ownership.
- Publish your BIMI record: Include your VMC and logo in DNS records accessible by email providers.
What is BIMI? | Definition, Importance and Working
Ever opened your email and instantly recognized a brand just by its logo, even before reading the sender’s name? That’s the magic of Brand Indicators for Message Identification (BIMI), a rising star in the email security and trust-building universe. In this rapidly evolving landscape of digital communication, email authentication has become very important. One such authentication standard gaining distinction is BIMI, or Brand Indicators for Message Identification.
In this article, we will explore the fundamental aspects of BIMI, its significance, how it operates, the role of Verified Mark Certificates (VMC), and a step-by-step guide on setting up BIMI.