What’s a VMC?
Think of a VMC as your brand’s passport for the email world. It’s issued by a trusted authority and confirms your right to display your logo in BIMI-enabled inboxes.
It is a crucial element in the BIMI framework. A VMC is a digital certificate issued by an authorized Certificate Authority (CA) that validates the authenticity of a brand’s logo. It ensures that only legitimate brand owners can associate their logos with authenticated email messages, adding an extra layer of security and trust.
What is BIMI? | Definition, Importance and Working
Ever opened your email and instantly recognized a brand just by its logo, even before reading the sender’s name? That’s the magic of Brand Indicators for Message Identification (BIMI), a rising star in the email security and trust-building universe. In this rapidly evolving landscape of digital communication, email authentication has become very important. One such authentication standard gaining distinction is BIMI, or Brand Indicators for Message Identification.
In this article, we will explore the fundamental aspects of BIMI, its significance, how it operates, the role of Verified Mark Certificates (VMC), and a step-by-step guide on setting up BIMI.