How to Set Up BIMI
It’s not a walk in the park, but plenty of resources and tools are available. Most email service providers (ESPs) offer BIMI setup guidance, and dedicated BIMI platforms can simplify the process.
Setting up BIMI involves a series of steps, including implementing DMARC, and SPF, and obtaining a VMC. Brands need to publish their DMARC records, configure SPF, and acquire a VMC from a recognized CA. Additionally, they must specify the location where email clients can retrieve the brand logo. Once these steps are completed, email recipients using BIMI-enabled clients will see the brand’s logo alongside authenticated emails.
What is BIMI? | Definition, Importance and Working
Ever opened your email and instantly recognized a brand just by its logo, even before reading the sender’s name? That’s the magic of Brand Indicators for Message Identification (BIMI), a rising star in the email security and trust-building universe. In this rapidly evolving landscape of digital communication, email authentication has become very important. One such authentication standard gaining distinction is BIMI, or Brand Indicators for Message Identification.
In this article, we will explore the fundamental aspects of BIMI, its significance, how it operates, the role of Verified Mark Certificates (VMC), and a step-by-step guide on setting up BIMI.