How is Social Influence different from Persuasion?
Persuasion is a one-way process in which one person tries to convince another to change their attitude or behavior. On the other hand, social influence is a two-way process in which both parties try to influence each other. An example of social influence would be two friends trying to persuade each other that one should break up with their current partner. In this case, they try to socially influence each other by using reasons and emotions to make the decision. It is possible for there to be disagreement between the two people and for them not to agree on whether one friend should stay with their partner or leave. If there were no disagreements, then it would qualify as persuasion instead of social influence because there were no differences in opinion among the people involved.
Social Influence and Persuasion
Social Influence and Persuasion: Social influence refers to people’s tendency to conform to their peers’ behaviors and attitudes. It involves intentional and unintentional efforts to change another person’s attitudes, or behavior. In contrast, persuasion refers to the art of getting people to act per your desires and/or preferences. Both concepts are often discussed as being facets of influence and are heavily reliant on one another in terms of their effectiveness. However, they can be applied independently as well.
In this article, we will explore the meaning, types, factors, and effects of Social Influence and Persuasion.
Table of Content
- What is Social Influence?
- What is Persuasion?
- Role of Social Influence in Persuasion
- How is Social Influence different from Persuasion?
- Tabular Difference between Social Influence and Persuasion