Role of Social Influence in Persuasion
Social influence is how an individual’s attitudes, beliefs, and behaviors are affected by other people. Persuasion is a form of social influence that occurs when one person tries to convince another person to change their attitude or behavior. The persuader may use various tactics to achieve their goal, such as offering a reward or making a threat.
Social Influence and Persuasion
Social Influence and Persuasion: Social influence refers to people’s tendency to conform to their peers’ behaviors and attitudes. It involves intentional and unintentional efforts to change another person’s attitudes, or behavior. In contrast, persuasion refers to the art of getting people to act per your desires and/or preferences. Both concepts are often discussed as being facets of influence and are heavily reliant on one another in terms of their effectiveness. However, they can be applied independently as well.
In this article, we will explore the meaning, types, factors, and effects of Social Influence and Persuasion.
Table of Content
- What is Social Influence?
- What is Persuasion?
- Role of Social Influence in Persuasion
- How is Social Influence different from Persuasion?
- Tabular Difference between Social Influence and Persuasion