Movable Ink

Movable Ink is one of the best apps for the Salesforce Marketing Cloud that allows marketing content creators to offer visual experiences for customers across different digital channels. It will convert into fully responsive, bulletproof HTML email templates in minutes.

Features

• Apps created in one channel can be reused in other channels.
• Easy to automate content modules for email, mobile, and augmented reality.
• Activate content with personal information like inventory, offers, and loyalty reward balances.
• Increase context relevance by targeting the content based on the customer attributes.

Pros

• Real-time mapping allows dynamic email ads based on geolocation and weather.
• Offer excellent customer support to set up campaigns.

Cons

• Help guides are difficult to navigate and find answers.
• Customer service is not as expected and has room for improvement.

Link: https://movableink.com/

Suppose you want to automate the marketing tasks. In that case, you need to use pioneering apps for Salesforce Marketing Cloud, which is a digital marketing platform used to automate marketing across email, mobile apps, social media, and SMS.

Many companies would invest in the Salesforce marketing cloud to have all marketing channels on which they are promoting their products and services in one place. Marketers can send personalized messages on different channels at the right time. The Salesforce Marketing Cloud is not built on the Salesforce platform. Instead, connectors are used to sync data between the SFMC account and Salesforce org.

There are 10 best apps available for the Salesforce marketing cloud. These will deliver personalized campaigns that provide audiences with the best online experiences. Companies can engage customers based on their behaviour with their products or services.