Swrve

Swrve is one of the best apps for the Salesforce Marketing cloud, and it is designed for small to large businesses to improve the marketing process with the help of behavioral targeting. It uses artificial intelligence and machine learning to find customers.

Features

• Segment the audience groups based on various attributes
• Automatically identifies and sends trigger messages to the clients based on their location.
• Easy to integrate with many applications like Tableau, Twilio, and SendGrid.
• Built-in propensity scoring models can be used to find leads and reduce churn rates.

Pros

• Easy to create and publish campaigns in minutes.
• The interface is rich and easier to use.

Cons

• You need to pay a good amount of money to access premium features.
• Customer support could have been a lot better.

Link: https://www.swrve.com/

Suppose you want to automate the marketing tasks. In that case, you need to use pioneering apps for Salesforce Marketing Cloud, which is a digital marketing platform used to automate marketing across email, mobile apps, social media, and SMS.

Many companies would invest in the Salesforce marketing cloud to have all marketing channels on which they are promoting their products and services in one place. Marketers can send personalized messages on different channels at the right time. The Salesforce Marketing Cloud is not built on the Salesforce platform. Instead, connectors are used to sync data between the SFMC account and Salesforce org.

There are 10 best apps available for the Salesforce marketing cloud. These will deliver personalized campaigns that provide audiences with the best online experiences. Companies can engage customers based on their behaviour with their products or services.