Based on the Mode of Deployment
1. QR Surveys: QR Surveys utilize QR codes to facilitate survey participation, offering a space-saving solution for offline feedback collection. QR codes can be added to bill receipts, product labels, or other physical materials to expand reach to offline customers. However, respondents must have means to scan QR codes, such as smartphones, to access the survey, which may limit accessibility for some individuals.
2. Embedded Surveys: Embedded Surveys offer a seamless alternative to pop-up surveys, as they appear in line with the page content and do not interrupt users’ browsing experience. Placing embedded surveys strategically, such as at the end of blog posts or within emails, permits convenient feedback collection without causing frustration. These surveys provide flexibility for users to fill them out at their convenience, contributing to a smoother interaction with the website or application.
3. Link Surveys: Link Surveys are simple to deploy and share, requiring users to click on a provided link to access the survey. While convenient for distribution via multiple channels, such as emails, web pages, or social media, link surveys may add extra steps for respondents and raise security concerns, particularly when shared via unfamiliar channels.
4. Nudge Surveys: Nudge Surveys, similar to embedded surveys, collect feedback unnoticeably and can be placed in any corner of the screen. These scroll-in survey types allow visitors to minimize and reopen them at their discretion, offering flexibility in providing feedback at any point during their journey on the website, app, or product.
5. Pop-up Surveys: Pop-up Surveys are displayed as overlays on the web page, appearing over the current screen and requiring visitors to close them before interacting with the page again. These surveys are effective for targeting individuals based on their behavior and actions to gather in-depth feedback data. Additionally, incentives like discounts or scored surveys can encourage more participation. However, it’s crucial to avoid hindering the user experience by overloading visitors with surveys.
6. Feedback Forms or Web Forms: Feedback Forms or Web Forms present the entire questionnaire on one screen, contrasting with the single-question format of surveys. These forms are versatile and can be utilized in various scenarios, such as soliciting unsolicited feedback via a sidebar, gathering employee feedback, or collecting personal feedback after events or training sessions.