What is a Survey?

Types of Surveys

Surveys are tools used to collect information from a group of individuals to gain insights into larger populations. They typically involve asking questions to understand opinions, behaviors, or conditions. Surveys can take different forms, such as paper questionnaires, telephone interviews, online forms, or face-to-face interactions. The primary objective is to gather data that accurately represents the surveyed group, permitting researchers to make informed decisions or draw conclusions based on the findings.

Geeky Takeaways:

Surveys are tools used to collect information from a group of people to gain insights into larger populations.
The primary objective of surveys is to gather data that accurately represents the surveyed group, enabling researchers to make informed decisions.
Surveys serve different purposes, such as market research surveys, employee satisfaction surveys, customer satisfaction surveys, net promoter score surveys, content evaluation surveys, brand awareness surveys, exit-intent surveys, lead generation surveys, and product feedback surveys.
Features of surveys include measurable data collection, thoughtful question design, and the utilization of multiple-choice questions.
Examples of surveys include Colgate’s homepage survey, CalcWorkshop’s exit-intent survey, and Electric Eye’s call scheduling survey.