Examples of Surveys
1. Colgate’s Homepage Survey: Colgate employs a homepage survey to gather qualitative data on customer feedback. This survey focuses on areas such as pricing concerns and product information, aiming to understand customer perceptions and experiences. By gathering such insights, Colgate gains valuable information about potential issues that could impact customer satisfaction and conversion rates.
2. CalcWorkshop’s Exit-Intent Survey: CalcWorkshop, an education platform, employs an exit-intent survey to identify last-minute obstacles preventing customers from converting. By understanding specific challenges faced by customers during the conversion process, CalcWorkshop can make necessary improvements for better conversion optimization and a smoother user experience.
3. Electric Eye’s Call Scheduling Survey: Electric Eye, an e-commerce agency, utilizes a survey to investigate the factors hindering prospects from scheduling a call. Through analyzing survey responses, Electric Eye can identify blockers in the conversion process. It enables them to pinpoint areas for improvement in their customer journey, ultimately leading to enhanced user experience and increased conversion rates.