Demerits/ Limitations of Advertising

The demerits of advertising are as follows:

1. Less Forceful: As there is no direct contact between the buyers and the marketer, it is less forceful. The messages conveyed through advertising are impersonal and buyers sometimes do not pay attention to them.

2. Lack of Feedback: Evaluation of the effectiveness of the advertisement cannot be done easily, as there is no immediate and accurate feedback from the customers. It is one-sided communication.

3. Inflexibility: Advertisement is inflexible, as it cannot be modified as per the requirements of different target groups. It uses standardised messages to communicate with people, and once an advertisement is made, it is very difficult to change it, as it involves a lot of costs.

4. Low Effectiveness: Advertisement has low effectiveness as in this fast-changing world, advertisements are increasing in numbers and it has become very difficult to make the advertisement heard by the target group. Further, there is no scope to clear the queries and doubts of the target groups due to a lack of two-way communication.