Features of Advertising
The features of Advertising are as follows:
1. Paid Form: It is a paid form of communication, as the sponsor has to bear the cost of advertising. So it is commercial in nature. It involves a huge cost and is never free of cost.
2. Impersonality: As there is no face-to-face contact between the customer and the advertiser, it is considered to be an impersonal method. Since it is a one-sided communication, a monologue is created, not a dialogue.
3. Identified Sponsor: It is always undertaken by an identified sponsor, who bears the cost. The name or the identity of the advertiser is disclosed in the advertisement.