Merits of Advertising

 The merits of advertising are as follows:

1. Mass Reach: Advertising has a mass reach as it can reach a large number of people at a time. For example, advertisements by the government to get vaccinated against Covid-19 reached mass through advertisements in newspapers, televisions, radio, etc.

2. Enhancing Customer Satisfaction and Confidence: A product that is publicly advertised gets authenticity as there is a proof for it. The products which are advertised widely are preferred more by the customers as they feel more comfortable.  Advertising wins the confidence and trust of the customers about the product and they feel more satisfied.

3. Expressiveness: Advertising has become one of the most prominent mediums of communication as it uses the latest techniques, graphics, and media. Modern advertising makes products more attractive, appealing, and expressive.

4. Economy: As advertising targets mass, it is economical. The total cost of advertising is spread over a large number of people and because of this, the per unit cost of reaching a prospective buyer is less as compared to other promotional techniques.