Difference Between SEM and SEO
Basis |
SEM |
SEO |
---|---|---|
Function |
Improves sponsored rankings in search results. |
Optimises unpaid rankings in search results. |
Cost |
It is a paid advertisement model. Payment is done on the basis of PPC. |
It displays organic search results i.e., they are unpaid means of advertisement. |
Ad space rank |
The contents advertised through SEM are shown at the top of the search engine result page. |
The contents advertised through SEO are shown in the middle or below the SEM advertisements on the search engine result page. |
Effectiveness |
In a SEM, traffic stops as soon as pay-per-click is withdrawn. |
SEO takes time to rank higher in search results. |
Time |
SEM provides short-term outcomes. |
SEO provides greater outcomes in the long run. |
Marketing strategies |
SEM is entirely dependent on advertisement costs spent by the company. |
The marketing strategies in SEO need to be analysed and tailored from time to time. |
What is Search Engine Marketing and How it Works?
Search Engine Marketing is the method of promoting and advertising in which the organisation’s content is made to be found at a higher rank when searched for in a search engine. The concept is similar to search engine optimisation (SEO) except for the fact that search engine marketing is a paid advertisement. Search engine marketing helps businesses to target consumers towards their products and services. What the companies do is buy top-ranked search engine result pages to display their personalised ads through the help of an auction process. Some of the commonly used search engines are Google, Bing, and Yahoo.
Search Engine Marketing includes:
- Title of the content
- Summarised description of the overall content
- Attractive text that inspires the users to open the website
- URL hyperlinks
Table of Content
- How does Search Engine Marketing Work?
- Importance of Search Engine Marketing
- What is Ad Auction?
- How Ad Auctions Work?
- Creating a Search Engine Marketing Campaign Strategy
- Disadvantages of Search Engine Marketing
- Difference Between SEM and SEO