Importance of Search Engine Marketing
1. Helps the Consumers in Convenient Online Purchasing: Consumers looking for particular products can search for the same by simply using keywords that match suitably with the specifications of the product. In this way, the products will reach to right customers.
2. Convert Leads to Potential Customers: In search engine marketing, only interested consumers search for particular products that they seek to buy. Therefore organisations directly place their products in front of potential customers. This generates high rates of conversion in the business.
3. Targets Huge Traffic: Search engine marketing enables quick targeting of large audiences as the products and information are readily available as and when searched for.
4. Pay-Per-Click: In a pay-per-click, organisations pay advertisement companies only based on the total number of clicks generated from the website link. In this way, organisations pay only for the potential customers who seem to be interested in the products and services. Thus, search engine marketing cuts down high advertisement costs.
5. Enhances Trust: Because search engine marketing attracts large traffic, it ensures a maximum number of visitors to the website due to which it increases trust signals by Google.
6. Appropriate Market Segmentation: Since the products are directly displayed in the search engines as soon as the keywords are searched, search engine marketing enables proper market segmentation by correctly targeting the right customers and geographical area.
7. Keeps Track of Performance: Through search engine marketing analysis tools and software, organisations can track the performance of their campaigns whether they are doing well or they need to change their marketing strategies. They can have a proper analysis of the quantity of sales and demand for the product through search engine marketing campaigns.
What is Search Engine Marketing and How it Works?
Search Engine Marketing is the method of promoting and advertising in which the organisation’s content is made to be found at a higher rank when searched for in a search engine. The concept is similar to search engine optimisation (SEO) except for the fact that search engine marketing is a paid advertisement. Search engine marketing helps businesses to target consumers towards their products and services. What the companies do is buy top-ranked search engine result pages to display their personalised ads through the help of an auction process. Some of the commonly used search engines are Google, Bing, and Yahoo.
Search Engine Marketing includes:
- Title of the content
- Summarised description of the overall content
- Attractive text that inspires the users to open the website
- URL hyperlinks
Table of Content
- How does Search Engine Marketing Work?
- Importance of Search Engine Marketing
- What is Ad Auction?
- How Ad Auctions Work?
- Creating a Search Engine Marketing Campaign Strategy
- Disadvantages of Search Engine Marketing
- Difference Between SEM and SEO