How does Search Engine Marketing Work?
Search engine marketing works by the following process:
Step 1: There are certain phrases or keywords that consumers use while searching for a product on a website.
Step 2: The companies need to list the probable topics in a spreadsheet that they want to rank. The topics listed should correspond with the products and services that they assume will mostly be demanded by the consumer.
Step 3: Next they need to broaden the topics and identify the specific keywords or phrases that they think their customers might use or are already using while looking for the product or information. This process of determining the most used keyword is known as keyword analysis. Keyword analysis can be done with the help of certain tools and software such as Google Analytics, WordStream, and Hub Spot’s source report. It must be made sure that the keywords are the exact phrases used by the consumers.
Step 4: After bidding for the appropriate keywords, the marketers purchase ad space at the top of search engine result pages so that their advertisements are displayed at a higher rank when searched for the same.
Step 5: The payment to the search engine providers is done based on pay-per-click. In this system, every time a user or a consumer clicks on the website’s link, it gets tracked and they get their payment based on the number of clicks generated.
What is Search Engine Marketing and How it Works?
Search Engine Marketing is the method of promoting and advertising in which the organisation’s content is made to be found at a higher rank when searched for in a search engine. The concept is similar to search engine optimisation (SEO) except for the fact that search engine marketing is a paid advertisement. Search engine marketing helps businesses to target consumers towards their products and services. What the companies do is buy top-ranked search engine result pages to display their personalised ads through the help of an auction process. Some of the commonly used search engines are Google, Bing, and Yahoo.
Search Engine Marketing includes:
- Title of the content
- Summarised description of the overall content
- Attractive text that inspires the users to open the website
- URL hyperlinks
Table of Content
- How does Search Engine Marketing Work?
- Importance of Search Engine Marketing
- What is Ad Auction?
- How Ad Auctions Work?
- Creating a Search Engine Marketing Campaign Strategy
- Disadvantages of Search Engine Marketing
- Difference Between SEM and SEO