Exit Page Analysis
Exit page analysis involves examining the pages from which organic visitors leave your website.
Steps to do it:
- Navigate to Behavior > Site Content > Exit Pages.
- Analyze key metrics such as exit rate and page views for organic traffic.
Importance:
- Highlights potential issues with content or user experience leading to visitor drop-off.
- Guides optimization efforts to reduce exit rates and improve user retention.
Uses:
- Optimize content and calls-to-action (CTAs) on exit pages to encourage further engagement and reduce bounce rates.
- Identify and fix usability issues or irrelevant content causing visitors to exit the website.
Example:
- Discovering a high exit rate on a specific product page and optimizing the content or CTA to encourage conversions.
Advantages:
- Improves user experience and engagement.
- Increases the likelihood of retaining organic visitors and driving conversions.
21 Use cases for using Google Analytics for SEO
In Search Engine Optimization (SEO), Google Analytics is a powerhouse tool offering an array of functionalities to dissect and optimize your website’s organic search performance such as enhancing visibility, engagement, and conversions. Let us discuss the various use cases of Google Analytics for SEO:
Table of Content
- 1. Traffic Analysis
- 2. Keyword Performance
- 3. Top Landing Pages
- 4. Conversion Rate Optimization (CRO)
- 5. Bounce Rate Analysis
- 6. User Behavior Analysis
- 7. Page Load Speed Analysis
- 8. Mobile Traffic Analysis
- 9. Geographic Traffic Analysis
- 10. Organic Search Queries Analysis
- 11. Referral Traffic Analysis
- 12. Exit Page Analysis
- 13. Site Search Analysis
- 14. Site Speed and Performance Analysis
- 15. User Engagement Analysis
- 16. Page-Level SEO Analysis
- 17. Landing Page Optimization
- 18. User Demographics and Interests Analysis
- 19. Site Search Keywords Analysis
- 20. Organic vs Paid Traffic Analysis
- 21. Competitor Benchmarking and Analysis